We all know that sex sells. How well? This super short case study reveals it.
Cee Kaiser’s Sex Sells Case Study
Here’s a screenshot of the opening and click rates of my bi-weekly newsletter ‘Thursday Thoughts’. Look what happens as soon as you talk about sex or BJs.
Screenshot from my MailerLite account
The average opening rate for the past five non-sex-related newsletters is 31.41%, the average click rate 6.46%.
As soon as sex or BJs are mentioned, the opening rate skyrockets to 48% and 43.48% respectively. Click rates are 12% and 13.04 %.
Note: The 12% click rate is flawed, since there was no actual link to the book ‘Sex at Dawn’ in the respective newsletter. Guess I should have included one, since almost 55% clicked on the BJ link in the other email.
Screenshot from my MailerLite account
Sexy Summary
Reviewing ‘Sex at Dawn’ topped my average open rate by over 50%, while the Steak & BJ Day did the same to the click rate.
Note to self: We should all talk about sex more often!
Sign up for my bi-weekly no BS newsletter to know next time I talk about sex and BJs.
What do you think? Shout me a “Yes, I love sex!” in the comments, if you agree.
Related: The 3 best free newsletter programs